RE’MIND Manifesto

This isn't about hair. It never was.

RE'MIND exists not with the promise of transformation, but with the idea of remembrance.

For us, hair is an extension of identity, not a mask.
Our aim is not to be different, but to be more authentic.

At RE'MIND, style does not speak loudly.
It resists time and remains personal.

With every touch, we ask this question:
“Does this make you more you?”

If the answer is yes, we are on the right path.

RE’MIND;
reduces the superfluous, reveals the essence.
It is silent yet clear.
It is not assertive, but effective.

Because true luxury,
is rediscovering yourself.

About Turgay Tepe

Turgay Tepe is a hair stylist who views hairdressing not merely as a service, but as a connection forged with people, time, and memories. In his approach, hair is not a temporary look, but a personal expression, a lasting feeling, and a memorable experience.

Throughout his career, he has elevated hair cutting and coloring beyond technical mastery, developing an approach that produces systematic, thoughtful, and sustainable results. Particularly in the field of coloring, he has created his signature style with applications that respect the natural structure of the hair, featuring soft transitions, balanced tones, and a beauty that evolves over time.

As one of the pioneering figures who introduced the Airtouch coloring technique to the industry in Turkey, he has positioned this approach not just as a technique, but as a domain of mastery requiring patience, balance, and aesthetic intuition.

As a natural outcome of this vision, he founded the RE’MIND brand. RE’MIND is a reflection of Turgay Tepe’s aesthetic stance, technical knowledge, and the value he places on experience, all shaped over many years. It represents an approach where every touch carries meaning, and every application transforms into a moment worth remembering.

Today, Turgay Tepe continues his work under the RE’MIND umbrella, combining a timeless aesthetic understanding with technical excellence and an experience-focused approach. Beyond being a local success, RE’MIND is moving forward with a global brand vision that aims to evoke the same feeling, the same quality, and the same care across different geographies. The goal is to ensure that every touch, no matter where it occurs, transforms into a moment worth remembering.

Worth Remembering